Graphics plays a very significant role in web design. But, it has to be used carefully and only if necessary. For example, a user see Flash intro, they will instinctively select the “skip intro” button. When graphics is used carefully, it will facilitate visual attraction and the usability of a website will make sense. For instance, have you gone to a situation where you have to choose between two products that has the same quality, but one is more visually attractive than the other? For sure, you will choose the visually attractive one. A good graphic design when properly placed beside a text helps it to become more significant, thereby tempting you to buy the product.
Oftentimes, graphic designers are criticized for being too involved in creative aspect of designing and not by understanding the difference between what will work the best, and what does not. Generally, graphic designers are in the print media where they design billboards, brochures, and book covers. There is truth regarding this argument. The flash intro that was mentioned earlier is a definitive example of this fact. But, what works for a certain situation may not work for another, causing a dynamic relevance. For example, the specific for a content driven page is different for the campaign brand. A designer who knows his audience and understands the importance of his content will surely become successful in designing a website.
Once being understood, the designer will organize the color, text, and graphics in different layout and format. The designer will take good care of the color, balance, contrast, movement, proportion, pattern, and rhythm. Practical graphic design becomes the important aspect of web design and it increasingly brings out changes to a site.
There are some websites that have involved features where its navigation becomes bigger when you get close to it. This will make it easy for you to get into your target, thus making it user-friendly. This is an example where the graphic design is use to make a difference.
A good website development company has wide array of professionals to include graphic designers in helping them improve the visual look of a website. Its role may be limited but it is important. Graphic designers incorporate the use of technology and blend it with art to convey the message in a convenient, clear, and precise manner. With all of these, the company will surely become successful in the future.